Fashion is also timeless

Fashion marks an era, but sometimes it seems to run in a circle: certain trends keep coming back to us. Fashion can thus look like a bridge between the past and the present. Some craft techniques are even kept alive thanks to the fashion industry !

Why do you have to manage to keep a style that meets the trends of the past and the present ?

Fashion is an eternal comeback

“Fashion goes out of style, style never“: this quote from Coco Chanel is extremely famous for good reason. Fashion is counted in seasons, two per year – a fall / winter season and a spring / summer season.
Designers, boutiques, everyone must renew themselves to offer new trends, to signify that a new season has begun.

Of course, fashion changes slowly from season to season and the subtlety of the changes is sometimes undetectable to the layman eye. But often from one year to the next, a chasm is created between what you can wear and what is outdated : it’s fashion that goes out of fashion!

Trends come and go, they symbolize, in a way, the passing of time. However, fashion is also cyclical. Some pieces sometimes lose ground for a few years, before returning, even stronger, to all the looks of fashionistas.

We think, for example, of loose pants: signs of modernity in the West at the beginning of the 20th century, they allowed women to free themselves from dresses. In the 1970s, here they are again, key pieces of the years of social modernization and flower power.
Loose pants lost ground in the next few decades, even if they were found in the 1980s or 1990s in a new form : the “baggy” of rappers. But in the 2010s, they are back, faithful to their ancestors of the 1970s : large, floating, comfortable, colorful.

Preserving parts and bringing a story to life

Fashion is cyclical: the pieces we wore in our youth will one day come back to the fore and sometimes sooner than you think! The “vintage” label will bring them this little element of additional prestige.

This cyclical aspect also makes it possible to recycle clothes. The ecological impact of fashion is powerfully harmful: not to create, not to redeem, but to wear again, to recycle to breathe new life into it is a way to get out of a vicious circle, to promote the emergence of a more virtuous circle.

For example, this jacket found in his grandparents’ attic has gone out of fashion: khaki green, too fitted at the waist, shoulder pads too wide for the current trend. But with the sleeves rolled up and the right accessories, she illuminates us with her new youth.
This is how you create your unique, timeless, timeless style: by bringing together the new and the old, the modern and the traditional. We create our style according to the evolutions of our personality and our tastes, according to our affinity with a culture, with a trend, with an era.

Fashion adapts well to timelessness. It is counted in seasons, but never ceases to anchor us in a history of clothing, in a history of jewelry, as old as human history. Keeping your pieces and updating them allows you to position yourself in line with an aesthetic tradition.

Bring together all the trends of the past and the present, to create a style: his style. Timeless, eternal, alive.

Timelessness, the marriage of tradition and modernity

Style is made up of two things : heritage and fashion. Trend is the direction in which fashion is going at any given time. This means that we prefer high-waisted or low-waisted pants, or rather short tops or tunics.

Heritage, on the other hand, is a mixture of traditions, craftsmanship, culture. This is what comes to us from our parents, our grandparents, our people.
In fashion, heritage is everywhere. Great stylists keep borrowing from the past to create new styles.

At AÉ, we are committed to keeping traditions alive and passing them on. The creators we support are inhabited by these ecological and historical approaches, of taking care both of the future through the environment, and of the past by keeping cultures and crafts alive.

At Leïla Bousseta, the Moroccan cultural heritage of the designer is woven into the pieces, embroidered in the details, imprinted in a design that enhances ancestral know-how. His pieces are modern, unique and recognizable among a thousand by their originality. They perfectly illustrate this bridge, between tradition and modernity.

The pieces of Anissa Aïda are a modern update of the clothing elements that are pillars of Tunisian culture. Djellabas, caftans, sarouels, these iconic pieces from the depths of the ages find a new youth in the hands of the designer.

Marrying traditions and bringing them to life is a motto that befits the creators of the AÉ label. Imminent Fantasma is no exception. It is not her pieces in themselves that combine tradition and modernity, since all her jewelry comes from her imagination, from her “fantasies“.
With this designer, it’s the manufacturing processes that defy time – or put it ahead of time. Two processes are used: the lost wax casting technique, which dates back thousands of years, and 3D printing, which has only been possible for a few years.

Fashion allows us to embrace traditions and keep them alive, but also to embrace new techniques, new styles, to continue to develop our tastes and cultures.