EENK

EENK designer Lee Hyemee is known for her passion for fashion, art and lifestyle. The aim of EENK is to create pieces to keep, a kind of collector’s item, rather than simple consumer items. The object is preserved and transmitted. It is a way of fighting against Fast Fashion and the continuous cycle of trends. Lee Hyemee therefore launched the “Letters Project”: each season corresponds to a letter of the alphabet; to each letter corresponds a keyword from which the designer imagines unique design pieces to be collected.

EENK is one of the brands presented by BESIDES KIMCHI, which is a concept store located in Paris, specializing in exploring new Korean fashions. EENK was created by designer Lee Hyemee, beloved for her boldness and passion which crosses from fashion to art to lifestyle. EENK has launched ‘The Letter Project’ which presents unique design items with keywords designated for each alphabet letter from A to Z. Saving A for the finale, EENK has so far presented B (for Beanie), C (for Clutch/Cap), D (for Dalring), E (for Earring), F (for Fedora), G (for Gold), H (for Handbag), I (for Iphonecase) and has recently launched a new apparel line with concepts I (for Indigo) & J (for Jean), and now K (for Knit) for the new season. The Letter Project will continue until it hits Z, and then will come back to A to present a total collection of EENK – A for All, A for Archive. In the age of fast fashion and endless cycles of trends, EENK aims to bring collectibles instead of disposables into the client’s personal archives.

Each season we move on to the next letter to inspire the new collection, presenting new concepts and items, keeping the brand exciting and inspiring all the time. While our pieces look into the curiosities of the moment, they have the unmistakable taste of the designer’s classic vintage sensibility. AFFAIRES ÉTRANGÈRES loves the idea !

Fashion is an art. Eenk is one of its contemporary artists.